American Express Activation
Coachella 2017 - VT Pro Design
Working with Vt Pro Design for the American Express activation at Coachella 2017, we were tasked with creating an interactive photo booth experience. Using robotic camera capture, time-coded lighting experiences, and synchronized audio, we created a takeaway experience giving users a personalized video that was automatically edited and sent to their email.
One element that made this project stand out was how we created a pipeline for visualizing the end product before the tunnel was ever built. While animating the robot moves in 3D, we had the camera view updating in real time into After Effects, where we could see exactly how the LED animations would look through the camera lens at any given point. The end result was exact previs renders of each song edit, camera move, and LED content we could show the client long before the tunnel was finished.
Roles:
- Robotic animations and camera moves
- Pipeline Creation
- Synchronized LED animation
- Aided in overall aesthetic design
Credit List:
- Pop Social
- VT Pro Design