TrueCar LED

Santa Monica Pier 2015 - VT Pro Design

For the annual Twilight Concert Series at the Santa Monica Pier,  Bradley Munkowitz and VT Pro Design wanted to tap into the feeling of community for this interactive installation. The resulting experience was to be driven by the attendees, their participation expressed visually as data in the form of vibrant pulsing lights, creating a unified visual language that permeated through the entire pier.

It's an immersive, interactive environment that not only made the attendees feel they experienced something special, but that they shared something with others, too. Just as TrueCar uses user data to price cars, we used our audience's data to drive this unique lighting experience.

Roles:
- Initial design and concept renders
- Animated sequences for LED sculpture
- Created pixel maps and built layouts for the sculpture
- Pipeline Development
- Built templates for other artists to use in animation

CREDITS LIST:
Agency: Tiny Rebellion
Creative Directors: Jennifer Parke, Justin Smith, Alicia Benz
Producers: Stephen Fahlsing, Daryll Merchant, Peter McKinney
Account: Tyler Bell, Billy Derham, Jennifer Engleman, Brynn Wagner
Digital Production Company: Tool of North America
Director: GMUNK
Executive Producers: Chris Neff, Dustin Callif
Senior Producer: Jennifer Baker
Production Design: VT Pro Design
Executive Producer: Vartan Tchekmedyian
Creative Director: Michael Fullman
Design Director: Conor Grebel
Centerpiece Designer: Conor Grebel
Centerpiece Touch Designer Artist: Matthew Wachter
Centerpiece Content Animators: Conor Grebel, Jordan Ariel, Akiko Yamashita, Ali Benter
System Design/Engineering: Harry Souders
Crew Chief/Install lead: Nico Yernazian, Hayk Khanjian
Post Production Company: Digital Twigs
Executive Producer: Mark Cramer
Cinematographer: Andrew Tomayko
Photographer: Bradley G Munkowitz
Editor: Andrew Tomayko
Composer: Keith Ruggiero (SoundsRed)
Audio Mix: Keith Ruggiero (SoundsRed)