Barbie Product Launch
Web 3D modeling and animation - NYX 2023
For the new Barbie movie, the NXY Innovations team wanted to launch their associated product lineup using by doing something new. After a couple meetings, we landed on creating 3D models of each of the products to be hosted on their launch page, so visitors could spin them around and even view them in AR on their mobile devices.
Based on the product photography, Jordan created the 3D models, added textures and animations, and made sure they were Web3D ready and optimized for mobile. Check out the products in AR by viewing this page on a mobile device, and clicking the button on the bottom right of any above product!
Credits:
Vanessa Comar - Digital Product Manager
Sarah Butler -
Jordan Ariel - 3D Artist, Modeling, Animation