Artist Series Social Videos

Realtime Animation - Supernatural 2023

As a pioneer and leader in the VR Fitness space, Supernatural is constantly creating high quality content that unifies their brand. Together we collaborated on pushing their Artist Series promotional videos further by creating full 3D environments inspired by both the featured artists and the amazing locations Supernatural offers as workout environments. Using realtime animation technology, the environments were built in a way to allow them to be used for various purposes (stills, videos, MR capture) and the pipline was designed to be flexible and quick - key in today’s fast paced social scene.

We crafted a reusable base animation that could be brought into any environment and quickly reskinned to fit that location. Building the environments in Unreal Engine allowed for quick iteration and flexibility with art direction, reducing the feedback loop to get to the final output faster, while maintaining a high standard for quality.

Credits:

Zach Richter - Executive Creative Director
Kevin Kearney - Head of Design
Rayne Chapman - Associate Creative Director
Gonzalo Bustamante - Art Director
Chi-Wan Cheung - Producer/Project Manager
Jordan Ariel - Lead 3D/Unreal Engine Artist